West Shore Home is growing at an explosive rate. To do so, we must operate at an above average pace to meet our mission of Bringing Happiness to Every Home. We are goal oriented and take extreme ownership of our work. Our vision is to be the most admired U.S. home improvement brand. West Shore Home operates at its best when every employee works to achieve their individual potential. To facilitate this, West Shore Home provides the structure and support to challenge you as you grow professionally, provides fair compensation as you progress in your career, and offers tools to achieve personal satisfaction.
Organizational Position
As a Paid Search Specialist, you will report to the Digital Marketing Manager, and will work closely with the SEM team and Digital Marketing team.
Key Role Accountabilities
As a Paid Search Specialist, you will manage, optimize, and design new advertising campaigns on the Google and Microsoft ad networks. You must accomplish this by using discretion to reduce the cost per lead in order to optimize the marketing budget. You will audit new creative initiatives, calls to action, messaging, and use other optimization methods to generate and increase click through and conversion rates. You will measure, document, and make budget allocation recommendations to the Chief Marketing Officer regularly with the goal of driving the most inbound leads while spending the full budget.
What Success Looks Like
As a successful Paid Search Specialist, you will understand create and optimize campaigns on the Google Ads and Microsoft Ad platform and consistently hit regional cost per lead targets while exhausting the full budgets laid out for you by the Regional Marketing Managers. You will continuously improve our messaging through experimentation on everything from headlines, calls to action, creative, promotions, and bidding strategies and be default aggressive in your approach to solve lead flow challenges. You will then pass your findings along to the rest of the Marketing team. This constant experimentation and feedback loop not only allows us to get better every day but keeps us on the forefront of the ever-changing digital marketing landscape.
Work Environment & Physical Requirements
- Exempt role with standard hours from 08:00 to 05:00
- Must be able to sit and use office equipment (computer, mouse, phone, etc.) for extended periods of time.
Minimum Role Requirements
- Four-year degree (Marketing preferred)
· Experience running and optimizing large, national/regional paid search campaigns
“It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.”